il Mulino

Micro & Macro Marketing


Rivista quadrimestrale

Journal
  • ISSN1121-4228
  • E-ISSN 2612-2073
  • Periodicity four-monthly

News

CFP: EUROPEAN COMPANIES AND CHANGES IN CHINA'S MARKETS

Over the past decade, China's expansion has been tremendous, it has become a major economic power and a strong rivalry has arisen with the United States, giving rise to a new dualism of power. A dualism in which market collaborations remain strongly interrelated and partly hostile. The Chinese economy has become increasingly intertwined with the world economy. Read the call

Highlights

CFP: Generation Z: Behaviors, Values, Attitudes, Intentions and New Consumption Styles

This special issue welcomes theoretical, empirical, experimental, and case study research contributions from a marketing perspective on consumer behavior of Generation Z. The special issue of Micro & Macro Marketing is addressed explicitly to the analysis of the purchasing and consumption behavior of Generation Z.

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Journal
  • ISSN1121-4228
  • E-ISSN 2612-2073
  • Periodicity four-monthly

Ethics

Agenda

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eventi

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